Massive thanks for this awesome post!
Check the full piece here – http://www.cvltnation.com/youre-not-human-1st-anniversary-party/
Massive thanks for this awesome post!
Witchcraft, CVLT Nation & Actual Pain feature in the new issue of Trap Magazine…read it here.
Styled by Kasha.
Our Peter Beste photo series hoodie for Creature, was featured in this months issue of FRONT Magazine on Craig Owens from D.R.U.G.S…
Thanks to CVLT Nation for the awesome write up on our store…
“There is a new home for the few and far between dark clothing brands, and it is You’re Not Human. The brainchild of Sofi Donuts, You’re Not Human is a UK-based online store, with it’s first lineup of brands being CVLT Nation, Actual Pain, Raised by Wolves, ScumFuck, BA.KU, Creature x Peter Beste, Thrasher and Witchcraft Hardware. With her site’s illustrations & Darkthrone-inspired logo by French, owner of Witchcraft Hardware, Sofi has envisioned a webstore with an awesome aesthetic. It’s pretty grand to be able to go into one shop and find so many killer tees, and we get so much love from the UK, we are happy to give back – You’re Not Human will be the exclusive carrier of CVLT Nation for the next couple of seasons. You’re Not Human opened it’s portal to the dark side yesterday, and we are stoked to be a part of Sofi’s beautiful nightmare! Sofi will be stocking the shop with more underground brands as it grows, so make sure to keep in touch via their social media (links after the jump) so you are abreast of their updates. After the jump, check out images from the You’re not Human lookbook shot by Rebecca Naen, featuring model Hannah May & Gonga guitarist, George, wearing Bryan Proteau’s design Constellations and Halseycaust’s design Crown of Eyes.”
Check the full post on CVLT Nation.
This week saw the launch of new webstore You’re Not Human, still firmly rooted in skate and streetwear, but from a unique and interesting angle. You’re Not Human focuses on the darker side of apparel and accessories, with more than a little nod to doom, black metal, and the occult. We spoke to founder Sofi to get a better understanding of what it’s all about…
Tell us a bit about the concept behind You’re Not Human?
YNH is a mix of skate, streetwear & music related brands from the darker side of life… A new home for them all to hang out together. I didn’t want to create a huge online superstore, more of a boutique that’s visually a little bit different. It’s really important to me that all products and brands sit perfectly next to each other, and that they get equally showcased, hence the small line up of brands.
Where does the name come from?
It’s a lyric from ‘Vanity Fair’ by Mr Bungle (my heroes). It’s also the name of my tumblr which came way before the store, the 2 just happened to end up intertwined.
What first inspired you to start the store?
My work, my friends, music, photography… Loads of stuff. I love having projects to work on. YNH is a bit like a playground for me to be creative in. I’ve only been working on this for a little bit, and already I’ve had the pleasure of connecting and working with some awesome people. Also, there isn’t currently a UK store with this brand line up, and a couple of things such as ScumFuck and the Creature x Peter Beste collab clothing are exclusive to us in the UK.
How long did the whole thing take, from the initial idea to the final launch?
Plotting started around 7 months ago, but I think we only started building the site about 4 months ago. The good people at All That Good Stuff worked with me on YNH. They put up with me being a meticulous fucker, and created me a store I’m really pleased with. I’d recommend them… Plug, plug!
Can you tell us about a few of the brands on board so far?
We’ve launched with Actual Pain, CVLT Nation, ScumFuck, Creature x Peter Beste, Thrasher, Witchcraft Hardware, BA.KU and Raised by Wolves. There are a few more to come for Summer & Fall ’12, plus some one-off collabs.
Who else was involved in the visual side of the site – the lookbook, branding, that sort of thing?
Straight away I knew I wanted to work with artist and friend, French. His work definitely inspired parts of the site, and we’re carrying his brand Witchcraft, so it made sense for him to be involved. Plus, I knew he’d get the vibe of the site and come up with something well suited with little direction. He designed the Darkthrone inspired logo and illustrated the trees on the front page.
The lookbook was shot by Rebecca Naen who I met whilst doing styling work for FRONT Magazine. She’s a breeze to work with and captured my vision perfectly. I must say a big thanks to Hannah May & George from Gonga for lending their long locks and legs for the shoot.
Favourite black metal record?
At the moment ‘He Whom Shadows Move Towards’ by Leviathan. This one came by recommendation from a good friend and I played it on repeat for days and days when I first heard it. I’ve slowed down on the repeat button, but I’m still playing it a fair bit. The whole album is really good, ‘The Tenth Sublevel of Suicide’.
Norway or Sweden?
Norway. Please will someone take me to see the Northern Lights? We met a Norwegian couple at the weekend who had plenty of interesting stories to tell us about Norway. It’s fascinating how big Metal is over there, and also how much people that don’t even listen to Metal actually know about it. They recommended we get saving if we wanna go, cause apparently it’s super expensive. Anyway…
Bathory or Burzum?
Varg Vikernes or Euronymous?
Varg! Yep, I’m going for Varg on both bits. I have an obsession with this bloke. I know that’s probably a bit wrong, but he fascinates me. Have you seen this? Crazy!
Thanks to Sofi for taking the time out to chat to us, and congratulations to her and everyone involved in the launch of the new site. You can check out all the product for yourself now at You’re Not Human (including the excellent Peter Beste for Creature photo tees) and view the lookbook below.
Check the full post here.